NIYRAN GILL

IN OUR HANDS

A HSBC AIRPORT CAMPAIGN

The 'In Our Hands' campaign focused on bringing to life HSBC’s brand promise ‘Together we Thrive’.


The campaign would be rolled out across all UK airports, through an airport activation that would feature Illustrations of HSBC's five pillars of human prosperity.


As part of the campaign's touch-points, I created a series of large panel illustrations, each exploring one of the five pillars along with a short animated GIF to be used on digital display screens within the airport.


#IN OUR HANDS

A short animation created as part of the campaign to visually showcase how HSBC’s five pillars tie together.


This would displayed on digital screens throughout the airport.