NIYRAN GILL

DIFFERENT IS GOOD

A NESCAFE CAMPAIGN

‘Different Is Good’ was a self set project which focused on highlight the LGBTQ+ community via a campaign roll out of Nescafe’s Azera coffee. 


The aim of the campaign was to give the LGBTQ+ community a voice, allowing them to feel represented whilst still remaining loyal to Nescafé's branding. This was done by embracing the colours of the pride flag and what they represent.


My work included:

Limited edition packaging design 

Promotional posters 

The #DIFFERENT IS GOOD GIF


#DIFFERENT IS GOOD

A GIF created for social media sharing and online marketing.


The GIF encourages consumers to get involved and design their own coffee bean with the

#DIFFERENT IS GOOD.