‘Different Is Good’ focused on highlighting the LGBTQ+ community via a campaign roll out of Nescafe’s Azera coffee. Touchpoint’s included ltd edition packaging, a GIF to be used on social media and other promotional assets.
The aim of the campaign was to give the LGBTQ+ community a voice, allowing them to feel represented whilst still remaining loyal to Nescafé’s branding.
This was done by embracing the colours of the pride flag, as each coffee bean pattern represented one of the eight pride colours.
#DIFFERENT IS GOOD
A GIF created for social media.
The GIF encourages consumers to get involved and design their own coffee bean with the hashtag
DIFFERENT IS GOOD.
