‘Different Is Good’ was a self set project which focused on highlight the LGBTQ+ community via a campaign roll out of Nescafe’s Azera coffee.
The aim of the campaign was to give the LGBTQ+ community a voice, allowing them to feel represented whilst still remaining loyal to Nescafé's branding. This was done by embracing the colours of the pride flag and what they represent.
My work included:
Limited edition packaging design
Promotional posters
The #DIFFERENT IS GOOD GIF
#DIFFERENT IS GOOD
A GIF created for social media sharing and online marketing.
The GIF encourages consumers to get involved and design their own coffee bean with the
#DIFFERENT IS GOOD.
