'The Recycle Story' campaign highlighted giffgaff's recycling program, through a social media roll out that consisted of various digital assets.
The aim of the campaign was to illustrate and explain how easy it is to recycle your old phone, with giffgaff's 4 simple steps.
The roll out focused on three different touch-points, a GIF to be used on social media platforms, Instagram assets and digital display banners.
'Recycle your old phone. Get some cash in your pocket. Cha-ching'
THE GIF
A GIF illustrating giffgaff's 4 simple steps
to recycling your old phone.
Flexible across various platforms from
Instagram to Facebook.
INSTAGRAM STORIES
The recycling guide also shown in the form of Instagram stories.
This could be shared on giffgaff's Instagram account or used as a digital ad.
DIGITAL DISPLAY BANNERS
Display banners created for the landing page of giffgaff recycle program.
Assets include both desktop and mobile
display banners.
