NIYRAN GILL

THE RECYCLE STORY

A GIFFGAFF RECYCLING CAMPAIGN

'The Recycle Story' campaign highlighted giffgaff's recycling program, through a social media roll out that consisted of various digital assets.


The aim of the campaign was to illustrate and explain how easy it is to recycle your old phone, with giffgaff's 4 simple steps.


The roll out focused on three different touch-points, a GIF to be used on social media platforms, Instagram assets and digital display banners. 


'Recycle your old phone. Get some cash in your pocket. Cha-ching'


THE GIF


A GIF illustrating giffgaff's 4 simple steps

to recycling your old phone.


Flexible across various platforms from 

Instagram to Facebook.


INSTAGRAM STORIES


The recycling guide also shown in the form of Instagram stories.


This could be shared on giffgaff's Instagram account or used as a digital ad.


DIGITAL DISPLAY BANNERS


Display banners created for the landing page of giffgaff recycle program.


Assets include both desktop and mobile 

display banners.