BABS was a nine-piece illustration collective, created whilst at university and ‘Error 404’ was our debut exhibition, hosted at Bene Culture.
As young illustrators, we feel the need to produce work consistently, to keep up with the algorithm and pressure of social media, Error 404 visualises this concept with a pop-up exhibition. The exhibition featured individual illustrations created by each member of the collective. The designs were printed as A3 copies on UV paper and were used to cover the entire space. The idea was that people were able to come and take a print home.
All the illustrations were created based on the theme of algorithms and digital culture. My designs were inspired by the idea of social media 'likes' and our need for online engagement.